Not all self storage facilities are created equally

No two businesses are the same – especially nowadays, as companies adapt to a changing marketplace & become more creative with their offerings in an attempt to “stand out from the crowd”.

With this in mind, it’s important to make sure your prospects (potential customers) understand your points of difference. After all, if they’re shopping purely on price, the more expensive facilities probably won’t even make it onto the list! If that’s you, then it’s time to give prospects a reason to choose you! Let’s take a look…

Self Storage facilities are different?
We work in the industry, so we know this – but do your prospects? If they’ve only ever seen self storage on TV (and it’s a bunch of rusting shipping containers on a block of land with a chain-link fence around it), then that’s what they’ll assume it is. If they get your quote and it’s substantially more expensive than your competition, they may not stop to ask why.

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2013 SSAA Demand Study

In 2013 the SSAA, in conjunction with David Blackwell and his team from Urbis, completed the SSAA Demand Study. The fourth edition of its kind it complies previously unavailable empirical evidence as to key drivers of customer demand for self storage use in Australia and New Zealand. Since its inception, the SSAA Demand Study has provided a wealth of useful information to self storage facility operators, investors, financial institutions and developers to assist their understanding of the levels of awareness, knowledge, preferences and satisfaction of both current and potential self storage customers.

The 2013 Demand Study represents responses from its largest survey sample size, with a 6.7% increase in respondents from the general population (3500) and a 22% increase in current users (1692), when compared to those that completed the 2010 Demand Study survey.

Key trends determined include:
– Declines in usage of self storage facilities by the general population (save for a positive trend in Auckland NZ) over the past three years following constrained demand during the post Global Financial Crisis economic slowdown in 2010. The prevalence of price-based competition among facilities in many regions also reinforces the importance of facility operators employing effective sales and marketing campaigns to build loyalty with and retain current customers.

– The internet maintaining its position as the dominant source for both current and potential users to gather information about a self storage facility. This underpins the importance of an interactive website as a central component of marketing activities. Indeed, the internet has now surpassed site visibility as the most common method of finding a facility for current users.

– Social media trends of potential users seeking friends’ opinions are also evident in this study, whereby 12.3% would defer to this information source (up from 3.5% in 2010) prior to making a purchase decision. Personal visitation also ranks highly, whereby 17.4% of users would undertake to view facilities pre-purchase (an increase from 5.3% in 2010). This trend reinforces the importance of facility cleanliness and well trained staff to secure a sale, when int he presence of a potential customer. Perhaps unsurprisingly, existing customers’ traditional methods of considering self storage options (telephone and Yellow Pages) continue to decline in relevance.

– Sales declines in the retail sector seem to be having a positive flow-on effect for the self storage industry. When considering the reason for self storage use by business customers 62.1% nominate a lack of space in their current business as their primary reason for use (up from 29.1% in 2010). It would appear that down scaling from larger warehouse facilities and minimising stock levels help make self storage a flexible and cost effective alternative.

These are a mere fraction of the multitude of the self storage industry trends detailed in the 2013 SSAA Demand Study. To learn more prior to making decisions on future strategic planning initiatives or development for your facility consider purchasing a copy of the Demand Study from the SSAA – +61 3 9466 9699 or

A study of this magnitude would not be possible without the generous support of our sponsors:
Kennards Self Storage and National Storage
Rent A Space

The expertise of David Blackwell and his team of consultants at Urbis is also critical to ensure that this document maintains its position as an authoritative information source detailing consumer sentiment in the self storage industry.

Service Member Profile: G & M Stormore

G & M Stormore have completed numerous projects for the self-storage industry, Including Stage 2 At M1 Mega storage Morisset, extension of Rushcutters Bay Wine storage Facility, Stage 2 at Storage King Castle hill and Hallmark storage Brookvale to name a few.

G & M Stormore

Plus not to mention all the other smaller projects completed in between! All of our projects have been fulfilled and completed to our high quality standards.

G & M Stormore 2

Don’t hesitate to contact Michael Watson to discuss your current and future endeavors for your facilities.

A Quick and Easy Checklist for Finding the Right Storage Solution

There are numerous factors to consider when renting a storage unit. Below are a few basics that you should always keep in mind:

– Consider the distance from your house. Check out nearby self storage facilities. That way your goods will only be a short trip away.

– Decide what type of storage space will suit your needs. Will a small unit in a family operated company or a large unit in a huge facility with numerous floors be better for you? Make sure you discuss your requirements with facility staff so that you get the right storage space. You don’t want to rent a much bigger unit and pay for unused space, nor a room with almost no free space which doesn’t allow for walking around and arranging your goods.

– The extras the facility offers. Find out whether the facility has a storage unit with windows/no windows, do they offer climate controlled storage, what are the access hours like, does the business provide a complimentary move-in truck or trailer?

– Note the options for accessibility. A lot of storage facilities offer drive in and elevator access so you can easily move big heavy objects. Ground floor access may be best for you if you are storing a bike for example. Also consider how the door opens – is it a roll up or hinged door?

– Questions about the facility’s security should be high on the agenda too. Does the site have CCTV footage, are the units individually alarmed, do they have electronic gates, what type of latches/handles do they use on doors, what type of lock do they sell or recommend you use?

– Another important aspect you should think about is if you are likely to require more storage space in the future (if you fill your existing unit). Does the facility have another adjacent unit available, is it more cost-effective for you to move to a larger unit rather than hire two smaller ones?

Ella Andrews is blogger and freelance writer, who is very passionate about home improvement, remodeling, interior and exterior design ideas. She’s been writing about similar topics for a long time, but is also constantly searching for new sources of inspiration. More helpful tips and advice on removals and storage can be found at: <a href="

Service Member Profile: Southwell Lifts & Hoists

Celebrating nearly 20 years with Self Storage Association of Australasia and 70 years of manufacturing within Australia.

Southwell Lifts Hoists are the leading supplier to Self Storage Industry of Goods Hoists and Goods Personnel Hoists which are disability compliant.


Southwell Lifts Hoists provide dependable, robust, well engineered and cost-effective vertical lifts from Ground to Mezzanine or three and four level applications.


Goods Hoists and Freight Lifts can be tailored to your specific needs and pictured here is one of 2 In Shaft Goods Personnel Hoist recently installed at a Self-Storage facility in Western Australia.

Southwell LOGO

Talk to Mark or David who will meet all your lifts and hoists needs

Ph: 1800 244 787

Service Member Profile: Multilec Engineering

Multilec Engineering is a leading Western Australian electrical and mechanical installation and service company assisting Self Storage owners with the installation and maintenance of goods hoists. As licensed electricians we also assist owners with all their electrical needs.

We understand the importance of regular maintenance and servicing and our team of technicians are on hand to respond to emergencies seven days a week. Our comprehensively stocked service vehicles ensure our service calls are handled quickly and efficiently.


Underpinning and driving the success of the company is the fundamental business philosophy:
Our business, is protecting yours.

Multilec Engineering Logo

Call Tim today on +61 (0)8 9470 6492 for all your hoist installation, maintenance and service needs.
e: w: EC007251

Gobox expands with new Dandenong facility

Mobile storage provider Gobox is growing its presence in Victoria, the company has just constructed a brand new warehouse in Dandenong.

The new state warehouse can accommodate 400 of Gobox’s storage containers, making it one of the largest self storage facilities in the state. The purpose-built facility took six months to construct from steel and concrete, and includes some innovative features. A wash bay with its own canopy and silt pit filter allows storage units to be cleaned easily and quickly using recycled water that is stored in on-site tanks.


A network of security cameras and sensors around the entire site keeps the facility secure 24/7, with continuous back-to-base monitoring.

With customers able to access their storage boxes on site, it was also important that the facility be pleasant to visit and work in, so a dedicated customer viewing and inspection point was also constructed.


Gobox Sales Manager Renee Wainwright says:

“The new Gobox warehouse is great for our customers. When they come down to visit us, they are super impressed with the modern design and how well looked after and protected their items are.”

“The warehouse’s modern and professional design was purpose built and specifically tailored to be as functional as possible. I think it gives us a real edge on the competition and makes us stand out.”

“With Gobox continuing to grow at such rapid rate, establishing the new warehouse at our Dandenong site was a natural yet necessary progression of the business.”

Member Profile: Easy Storage

Opening in 1997, the facility’s first stage was fronted on an internal road, off the main industrial area in Rockingham. Occupancy grew by demand for smaller units and land became available on the main Dixon Road. An extra 184 units brought the total to 344 with 9 different sizes in total. With occupancy nearing 90%, the 3rd stage was designed and built by Steel Storage, adding a further 110 units. This design incorporated a large roof over the access drive. These units are now sought after by business requiring undercover access to their units. The facility now has 3 road frontages, rear access and a total of 454 units including lockers.

Easy Storage is located in the heart of the business district of Rockingham, Western Australia. Rockingham is a coastal beach location, south of Perth. It has a population of 110 000. Suburbs of Rockingham are some of the fastest growing areas in the state. Population is expected to grow over 200 000 by 2030. The facility now fronts the main dual carriageway of Dixon Road and it is also fronted on two other streets.

Easy Storage use ‘Scruffy the Bear’ as its main logo and feature on all building signage and business printing.

easy storage 1

An illuminated pylon sign on the road frontage is a large feature and includes a time and temperature display. The office feature is open plan and provides free coffee and tea to customers. It allows for pleasantries and friendly chats with staff, as well as encouraging customers to freely browse through the box shop showroom.

easy storage 3

The box shop provides a full range of boxes, packaging supplies and moving packs including second hand boxes. It is one of the largest box shops by sales in WA. Easy storage has a modern security system and includes digital cameras, perimeter infra-red beams, individually alarmed units and allows customers extended access. It has recorded movement and an hourly log of entries. Extra wide driveways are also a great feature.

Easy storage use a range of different marketing avenues to promote the facility including:

  • Local newspapers
  • Chamber of commerce
  • Business visits
  • The Cheesecake Shop (cake drop to Real Estates)
  • Free box to homes for sale
  • Website including mobile website
  • Facebook
  • Testimonials sent with Thank You Cards
  • Supporting the local community including charities and different organisations

Some of businesses stand out achievements include:

  • Significant economic growth per annum
  • Customer service awards
  • Customer testimonials
  • Policies and procedures for a best practice business
  • One of the largest WA box shops
  • Long servicing staff – pride of workmanship award
  • Organic Facebook growth

Finding the Perfect Self Storage Space

There is no doubt that for long-term storage nothing beats a professional self-storage facility. They offer the perfect solution to storing your belongings in a secure and convenient way. You don’t need to pile objects up at home, overfilling wardrobes, hiding old boxes behind cabinets, or struggling to keep important documents somewhere safe from the kids.

A self-storage space gives you the freedom of easy access and the ability to do what you want with your belongings – from frequent rearranging, sorting and cleaning to storing your bike every night. All of these things are somewhat more difficult at home as bigger objects require a lot of free space and your family members may not be willing to give up the spare room or garage. Self storage facilities on the other hand offer many different types and sizes of units for you to choose from.

When choosing a self storage space/facility:

1st: Decide what exactly you want to place in your self storage space. The best idea at this stage is to inspect your house thoroughly for items that you don’t use frequently and make a list. Note what you think are the biggest items you want to relocate to the storage unit. An easy way to see how much space you will need is to group all of the items together in an area such as your garage so that you can determine the collective cubic meters of storage space required. If this isn’t possible it is a good idea to try and measure all the items individually and have your list handy when you visit or phone a storage facility.

2nd: Contact the companies in your area that offer storage services. The closer to your house, the easier the access. Consider what will suit your needs – it may be a small storage unit in an independent family run facility or a large unit with a door as large as the width of a whole car. Ensure the space is big enough to fit all your possessions, and has enough free space for walking and arranging items, yet is not going to blow your budget. Consider whether renting a couple of small rooms will be more suitable and affordable than renting one huge room.

3rd: Ask the facility staff about security and the accessibility of the space – whether there is an elevator or a drive up access. If you are moving items by yourself or have a lot of heavy boxes you don’t want to be walking up numerous stairs. Discuss the options for locks as well as air-conditioning, lights, windows, and the type of door preferred.

Ella Andrews is blogger and freelance writer, who is very passionate about home improvement, remodelling, interior and exterior design ideas. She’s been writing about similar topics for a long time, but is also constantly searching for new sources of inspiration. More helpful tips and advice on removals and storage read at:

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