As part of our opening of our brand new Rowville self-storage facility Wilson Storage undertook to create strong community awareness of the same by conducting a” Community Day” where all proceeds from raffles and food sales were to be donated to local charities.
Using our broader Group reach we were fortunate to have V8 Supercars and drivers in particular the Volvo Racing Team whose primary sponsor is Wilson Security.
The drivers and the support team members provided very interesting commentary regarding their personal experiences on the race track, advice on defensive driving techniques, especially for the younger generation who came on the day as well as signing autographs and having pictures taken with many members of the public.
We further promoted the day by placing two sets of half page advertisements in the local papers, email invitations to all of our many thousand Wilson Storage / Parking / Security customer data base as well as placing a large double sided signage that was placed on the nature strip exposed to more than 14,000 vehicles that pass the facility each day.
Given it was held on a Saturday and to make the day as child friendly as possible we provided jumping castles, clowns, balloons and face painting for the kids, coffee and soft drinks for the adults, a sausage sizzle as well as static displays of the V8 Super cars.
We also were fortunate to have the local dealer provide many different Volvo vehicles on display as well as exposure to our Non-Emergency Patient Transport Ambulance business – “Medic One”, which also shares the facility with Wilson Storage at our Rowville facility.
Many hundred members of the public attended the day and the overwhelming feedback from those who attended was very positive, given our main priority for the event was to create strong Community awareness about our Group as well as to give something back to them as well.
We also judged the day to be a complete success as we managed to generate quite a few thousand dollars from donations generated in the raffles that included V8 Super car hot laps at the next Wilson Security Sandown V8 super car race day, a year’s free parking in the CBD and complimentary storage packages to name a few.
All funds raised on the day were then immediately transferred to both the Ardoch Youth Foundation and the Flamingo Group.
This form of marketing has also led to quite a few new customers for our new facility, some who attended the day, others who knew of the event by our advertising and others again by way of positive word of mouth from those who attended.
We would recommend this type of marketing and community involvement to all SSAA members.