Member Profile: Easy Storage

Opening in 1997, the facility’s first stage was fronted on an internal road, off the main industrial area in Rockingham. Occupancy grew by demand for smaller units and land became available on the main Dixon Road. An extra 184 units brought the total to 344 with 9 different sizes in total. With occupancy nearing 90%, the 3rd stage was designed and built by Steel Storage, adding a further 110 units. This design incorporated a large roof over the access drive. These units are now sought after by business requiring undercover access to their units. The facility now has 3 road frontages, rear access and a total of 454 units including lockers.

Easy Storage is located in the heart of the business district of Rockingham, Western Australia. Rockingham is a coastal beach location, south of Perth. It has a population of 110 000. Suburbs of Rockingham are some of the fastest growing areas in the state. Population is expected to grow over 200 000 by 2030. The facility now fronts the main dual carriageway of Dixon Road and it is also fronted on two other streets.

Easy Storage use ‘Scruffy the Bear’ as its main logo and feature on all building signage and business printing.

easy storage 1

An illuminated pylon sign on the road frontage is a large feature and includes a time and temperature display. The office feature is open plan and provides free coffee and tea to customers. It allows for pleasantries and friendly chats with staff, as well as encouraging customers to freely browse through the box shop showroom.

easy storage 3

The box shop provides a full range of boxes, packaging supplies and moving packs including second hand boxes. It is one of the largest box shops by sales in WA. Easy storage has a modern security system and includes digital cameras, perimeter infra-red beams, individually alarmed units and allows customers extended access. It has recorded movement and an hourly log of entries. Extra wide driveways are also a great feature.

Easy storage use a range of different marketing avenues to promote the facility including:

  • Local newspapers
  • Chamber of commerce
  • Business visits
  • The Cheesecake Shop (cake drop to Real Estates)
  • Free box to homes for sale
  • Website including mobile website
  • Facebook
  • Testimonials sent with Thank You Cards
  • Supporting the local community including charities and different organisations

Some of businesses stand out achievements include:

  • Significant economic growth per annum
  • Customer service awards
  • Customer testimonials
  • Policies and procedures for a best practice business
  • One of the largest WA box shops
  • Long servicing staff – pride of workmanship award
  • Organic Facebook growth

Finding the Perfect Self Storage Space

There is no doubt that for long-term storage nothing beats a professional self-storage facility. They offer the perfect solution to storing your belongings in a secure and convenient way. You don’t need to pile objects up at home, overfilling wardrobes, hiding old boxes behind cabinets, or struggling to keep important documents somewhere safe from the kids.

A self-storage space gives you the freedom of easy access and the ability to do what you want with your belongings – from frequent rearranging, sorting and cleaning to storing your bike every night. All of these things are somewhat more difficult at home as bigger objects require a lot of free space and your family members may not be willing to give up the spare room or garage. Self storage facilities on the other hand offer many different types and sizes of units for you to choose from.

When choosing a self storage space/facility:

1st: Decide what exactly you want to place in your self storage space. The best idea at this stage is to inspect your house thoroughly for items that you don’t use frequently and make a list. Note what you think are the biggest items you want to relocate to the storage unit. An easy way to see how much space you will need is to group all of the items together in an area such as your garage so that you can determine the collective cubic meters of storage space required. If this isn’t possible it is a good idea to try and measure all the items individually and have your list handy when you visit or phone a storage facility.

2nd: Contact the companies in your area that offer storage services. The closer to your house, the easier the access. Consider what will suit your needs – it may be a small storage unit in an independent family run facility or a large unit with a door as large as the width of a whole car. Ensure the space is big enough to fit all your possessions, and has enough free space for walking and arranging items, yet is not going to blow your budget. Consider whether renting a couple of small rooms will be more suitable and affordable than renting one huge room.

3rd: Ask the facility staff about security and the accessibility of the space – whether there is an elevator or a drive up access. If you are moving items by yourself or have a lot of heavy boxes you don’t want to be walking up numerous stairs. Discuss the options for locks as well as air-conditioning, lights, windows, and the type of door preferred.

Ella Andrews is blogger and freelance writer, who is very passionate about home improvement, remodelling, interior and exterior design ideas. She’s been writing about similar topics for a long time, but is also constantly searching for new sources of inspiration. More helpful tips and advice on removals and storage read at: actonmanandvan.com

Inbound VS Outbound Marketing

For those who don’t have a developed marketing strategy, and are trying to determine the pros and cons of traditional advertising vs online marketing and social media.

This video includes some useful tips about the realities of SEO (search engine optimisation) and what you can expect from your SEO company.

9 New Ways to Engage Your Customers via SMS (Tipsheet)

As previously discussed, SMS is quickly becoming the next must-have tool in your arsenal for keeping in touch with your customers… but with communications going out to different customers, on different days, for different things – how can you get a handle on customer communications?
StorMan’s automation engine, called Daily Processing, knows exactly what needs to get sent to whom, and when. By harnessing this power, we can increase customer engagement using SMS with little extra effort… in fact, zero extra effort, once it’s been setup.

Let’s take a look at some of the times that we can send an SMS to our customers…

Over 90% of people read a text message within the first three minutes of receiving it – proving that SMS is a great tool for engaging with your customers. (MobileSQUARED survey)

 
Next stop automation station
Keep your brand front-of-mind by engaging with your customers for important business communications such as when the customer is late, to welcome them upon arrival – or even when their credit card on file is due to expire.

Here are some examples that you could setup to send automatically when particular triggers are met…

    • Move In / Arrival: StorMan lets you schedule an SMS X days before, or after, a move in. You could use this communication to welcome a new customer to your marina of self storage facility, you could provide last-minute information a day or so before they are due to arrive, or remind them of a particular document that they might need to bring with them – just to name a few!
    • During the course of their stay: Ensure you have correct contact details by messaging the customer 6 months into their stay to check that their contact details are still up to date.
    • Move Out / Departure: Why not that the customer for their business upon move-out / departure? It might also be worth sending a link to a quick 5-question survey to ask what the customer liked, what you could have done better & whether they’d recommend your business to a friend. After all, if you don’t ask – you won’t know. Exit surveys are a fantastic way to gauge customer feedback and get customers to do the selling for you.
    • Credit Card Expiry: If you process customer credit cards in StorMan, then you’ll have a record of the credit card expiry date in StorMan. Unless you update it before it expires, the payment will decline – so this is an important step to ensure you have the latest details on file at all times. Sending an SMS X days prior to the credit card expiry date is a great way to reminder customers to keep their payment details up to date. But don’t send your SMS too early; most credit card providers don’t send out new cards until about 7 – 10 business days before the expiry.
    • When an invoice falls due: This communication works wonders! Customers often forget about invoices (particularly if you send them too far in advance of the due-by date), lose them – or their spam filters accidentally junk them. By sending them an SMS a day or two before the due date, you can really tighten up that arrears process and lock that payment reminder firmly into the customer’s mind.
    • Late payment: This one works wonders, too! If your customer forgets to pay their invoice, why not send them a friendly reminder via SMS? Remind them of their impending lockout, or of an impending late fee. You’ll be surprised how quickly most customers pay after receiving this reminder SMS. Sending this message is a small price to pay in the overall scheme of things when it comes to chasing arrears. Of course, the power & intelligence behind StorMan’s automation engine means that only customers who are late will ever receive this text message.

To keep reading and download this free tip sheet, and view an example of SMS download code that you can ‘copy’ straight into StorMan, go to http://ssn.storman.com/pages/newsblogs/9-new-ways-to-engage-your-customers-via-sms/?src=ssaablog.

By Andy (Customer Experience & Marketing Manager, StorMan Software)

Internet Marketing Tips for Your Business

This video talks about customer focused marketing and how to make the web work for your business. The 4 key areas are:

  1. Why traditional ‘selling’ is dead
  2. The importance of listening to your customers
  3. Putting a positive spin on things
  4. Why you should give something away for free

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