Mobile storage provider increases bookings with gamification

Australian mobile storage company Taxibox has built a fully playable online game to improve their online booking rates. ‘Taxiblox’ is a block stacking game similar to Tetris, with players being awarded up to $50 off their booking if they achieve a high enough score. Players have to rapidly rotate and configure pieces of furniture so they fit inside a giant mobile storage unit. The game can be played in any browser and is available at this address:

Taxiblox - Game Screen

The team at Taxibox are using the game as a strategy to boost the conversion rate of customers who request a quote. The concept was developed inhouse, with the build outsourced to a game development agency. Director Ben Cohn said the project took nearly three months to complete and involved a team of eight people.

The game is being promoted on Taxibox’s social media, and customers are receiving a link to the game in their on-line quotes.

Congrats to Taxibox for thinking outside the box!

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