Only an hour away from Melbourne, Mornington Peninsula seems like a world away with its historic colonial homes, beautiful beaches and cellar doors. Its close proximity to Arthurs Seat State Park, Point Nepean National Park and Western Port and Port Phillip Heads Marine National Parks makes it a popular spot for camping and boating. Significantly Southern Boat and Caravan Storage have capitalised on this niche with their Mornington Peninsula facility.
- What is your background and how did you become involved in self storage?
We are relatively new to the industry, and decided to diversify due to our large land holding. Research played a huge part in deciding to be involved and we are still in the early stages at the moment.
- How do you advertise your business and what do you find most effective?
We are currently implementing our marketing strategy. It will be a combination of internet and Print Media. A large advertising sign will also be located on the property.
- What opportunities do you see in the industry?
We believe the industry will continue to grow given the aging population and smaller size of blocks that people are living on, especially in urban areas.
- What do you see as the challenges for the industry?
I think maintaining a regulatory body to eliminate unscrupulous operators will be a significant issue for the industry. Storage land is also becoming increasingly difficult to purchase and develop closer to populated areas.
- What are the points of difference in your particular market?
Obviously the boating and caravan storage, but we are focusing on larger open and covered sites with easier access and drop off points.
- Where do you see your business in the future?
Growing strongly hopefully! We are currently at Stage 1 of the development with another 2 stages yet to be completed. Over the next 3-4 years larger storage areas will become available to our customers.
- What’s your best tip for new entrants to the industry?
Do your research, find your market and accommodate that market
- What is the best part about what you do?
Making the storage transition as easy as possible for our ageing clientele, and meeting people from all walks of life and solving the problems of the world with them!
Southern Boat and Caravan Storage, 147 Mornington-Tyabb Rd, Mornington VIC 3931 – www.sbcstorage.com