Business Blogging

These days, having a website has become an essential part of every self storage operators marketing arsenal. But I’m wondering, how many of you have thought about creating a blog?

A lot of today’s blogs may be little more than an individual’s rantings or some teenager reaching out to the world saying, LOOK AT ME! However with the social networking and on-line media explosion, more and more businesses are realising the importance of business blogging, and I’m not talking about peanut sized companies either. Serious companies like General Motors, McDonald’s, Kodak, GE and Coca Cola just to name a few are taking to the blogosphere. So if it’s good enough for mega companies like these to blog, there’s little doubt in my mind that this is an important business phenomenon.

What about the self storage industry? How many of you are into blogging and is it really worth considering? Well, I did a little research and lo and behold there are plenty of self storage blogs. There are some 32 000 postings for the phrase ‘self storage’ listed on Google’s blog search engine, . As you might expect, the majority of them at this stage are located in the USA or the UK. Here’s a couple of samples (chosen at random) you might like to look at:
To get a better idea for what’s out there go to Google Blog search and have a browse around – you might get some good ideas.

Why you should think about creating a business blog
Here are four reasons to consider adding blogging to your own marketing arsenal:

1. You’ll be seen as an expert in your niche
If your blog is a good one, you will build credibility with your readers and they will come to rely on you for the latest thinking, news and trends in your field of expertise or interest. In fact, some bloggers have greater audiences than newspapers, radio or TV channels. As a though leader for a given topic, you can influence the reader through a soft sell approach. Furthermore, a good blog draws in the visitor, making people want to return again and again to see what new stuff has been posted.

2. Blogs have a personal touch
People regard you as a human being, someone they can relate to. THe personal voice of your blog is more ‘real’ than the voice of your company’s site. It’s more disarming and makes your company seem more approachable. People buy from people, not from faceless corporate entities.

3. Blogs convert into sales and profits
Those companies who actively use blogs as part of their marketing program have discovered that blogs bring in more visitors to their website and that a high percentage of those who visit a blog, if properly influenced through that blog’s content, will actually buy from their company.

4. Search engines love blogs
Links are the currency of the web and the more genuine inbound links you have to your website the better. Blogging is a great way to increase the links to your site. Good bloggers link extensively to each other in their blog posts.

Where do I start?
If you would like to give it a try and join the blogosphere, you’ll find it surprisingly simple. No special technical skills are required and most of the blogging services on the net like Blogger the most popular blogging site, are free. Just go to Blogger and sign up for a free account. Pick a suitable name for your blog and a template from the many on offer and start your blog.

Incidentally in case you need further evidence that blogging is here to stay, Blogger was purchased by Google for a small fortune. I’m always very interested in anything Google thinks is going to be big, because usually, they are right.

Peter Thorpe
Peter Thorpe

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